Communication is at the forefront of what we do and the printed hard copy newsletter is and has been a major part of that effort for many years. However, the internet which allows for email and the establishment of the EVA website presents an opportunity for savings.
By using email and the internet to disseminate information it will eliminate several hours of production work on each newsletter, it will also eliminate the Kinkos production cost, and is better for the environment. This time and dollar savings can then be put towards other goals and initiatives. However, most people have access to the internet but not everyone does. Also, the printed newsletter is a visible advertisement of our organization within the community.
The board has been wrestling with these questions and I'm excited to present to the organization, on behalf of the Board, what we feel seems to be the best of both worlds:
- The electronic newsletter will be emailed to all members every month.
- Quarterly the newsletter will also be produced in hard copy printed form so that it can be brought to the general meetings for members without email, given to prospective members, and disseminated to local businesses to promote our visibility.
This compromise should significantly reduce our costs and production time, yet still provide the visibility and advertisement the organization requires.